DESIGN IT DROP IT SELL IT
Design It • Drop It • Sell It
Create and launch your first product — from idea to drop day — with real assets, mockups, and a monetization plan.
Curriculum-Only, Virtual, In-Person, or Hybrid
2–3 hours per week
Up to 20 students
Slides, Worksheets, Canva Templates
Overview
Design It • Drop It • Sell It is an 8-week crash course in digital entrepreneurship. Students brainstorm product ideas, design assets in Canva/Photoshop, validate with peers, create mockups, and plan a launch strategy. By the end, each participant has a real product live (digital or physical) with a promotional campaign ready to go.
Learning Outcomes
- Brainstorm and validate a product idea
- Design product assets in Canva/Photoshop
- Create realistic mockups for marketing
- Build a drop plan with timeline + checklist
- Price products and set up payments
- Develop a marketing post or flyer
- Publish on a storefront or simple landing page
- Present final product in a showcase
Week-by-Week Outline
| Week 1 | Idea → Offer Brainstorm product ideas (digital or physical). Validate with peers. Choose one to move forward. |
|---|---|
| Week 2 | Design Foundations Intro to Canva/Photoshop workflows. Create first product draft assets. AI activity: name + tagline ideas. |
| Week 3 | Mockups & Previews Use mockup generators to visualize products (shirts, ebooks, flyers, packaging). Prep marketing visuals. |
| Week 4 | Pricing & Payments Set pricing tiers. Intro to Gumroad, Shopify, or Etsy. Create simple checkout or payment link. |
| Week 5 | Promo Content Design a branded promo flyer/post. Draft captions. Plan 3 content posts leading up to launch. |
| Week 6 | Drop Plan Create timeline + checklist: tease, announce, launch. Build a launch-day calendar. |
| Week 7 | Storefront Setup Publish product on Gumroad/Shopify/Etsy or simple landing page. Add product visuals, price, and description. |
| Week 8 | Launch & Showcase Launch your product! Share posts, go live, and pitch. Final showcase presentation with peer feedback. |
Final Deliverables
- Validated product idea
- Product assets (graphics, files, or packaging design)
- Mockups for marketing
- Branded promo flyer/post + captions
- Pricing + payment setup
- Drop plan + launch checklist
- Published storefront or landing page
- Final showcase presentation
Pricing & Purchase
Curriculum-Only: $3,000 flat fee
Virtual Teaching: $5,000 for 6–8 weeks
In-Person Teaching: $1,500/day (local), $2,500+/day + travel (out-of-state)
Hybrid Model: $8,000 per cohort
About the Instructor
Victoya Venise is a designer, educator, and software engineer focused on creative empowerment and community impact. She founded Legacy STACKS to give youth and adults practical, plug-and-teach programs that turn skills into legacy.