BOOKED + BRANDED
Booked + Branded
Turn your ideas into a personal brand with a voice, look, and digital presence that gets you seen and paid.
Curriculum-Only, Virtual, In-Person, or Hybrid
2–3 hours per week
Up to 20 students
Slides, Worksheets, Canva Templates
Overview
Booked + Branded is an 8-week accelerator that guides students through defining their brand identity, building a clean visual style, launching an SEO-aware social presence, and publishing a simple digital home. Students leave with a polished brand kit, active profile, and assets ready to pitch or monetize.
Learning Outcomes
- Create a mood board + brand aesthetic
- Identify target audience + brand positioning
- Write a mission, tagline, and bio
- Design a logo and assemble a brand kit
- Plan SEO-friendly bios, captions, and hashtags
- Launch a social profile with a content plan
- Publish a digital home (site, blog, or link page)
- Design a branded promo post + email intro
Week-by-Week Outline
| Week 1 | What Is a Brand? Identity, tone, style, purpose, audience. AI activity: brand personality brainstorm worksheet. |
|---|---|
| Week 2 | Target Audience + SEO Basics Define audience and problems you solve. Intro to keywords, SEO-friendly bios, captions, and hashtags for discoverability. |
| Week 3 | Mood Board & Aesthetic Create a Canva mood board. Color psychology, typography, and style consistency. |
| Week 4 | Mission, Bio & Brand Voice Craft mission + IG bio + tagline. Use AI to refine tone and positioning. |
| Week 5 | Logo & Brand Kit Design a logo in Canva, finalize fonts/colors, and assemble a one-page brand kit. |
| Week 6 | Promo Post & Social Setup Design a branded promo post. Launch/optimize a profile with content categories and a 1-week plan. |
| Week 7 | Digital Home Base Build a simple landing page, link-in-bio, or site (Carrd/Canva/Wix). Include logo, offer, contact, and links. |
| Week 8 | Email + Showcase Customer journey 101. Create a Canva email header/intro. Final showcase: pitch brand, site, and 3+ posts. |
Final Deliverables
- Mood board + visual brand aesthetic
- Target audience profile + positioning statement
- Mission statement, tagline, bio
- Logo + Brand Kit
- SEO-ready social profile with content plan
- Digital home (site, blog, or link page)
- 1 branded promo post or flyer
- Canva email graphic or intro page
- Final showcase presentation
Pricing & Purchase
Curriculum-Only: $3,000 flat fee
Virtual Teaching: $5,000 for 6–8 weeks
In-Person Teaching: $1,500/day (local), $2,500+/day + travel (out-of-state)
Hybrid Model: $10,000 per cohort
About the Instructor
Victoya Venise is a designer, educator, and software engineer focused on creative empowerment and community impact. She founded Legacy STACKS to give youth and adults practical, plug-and-teach programs that turn skills into legacy.